Pop-Up: Benefit
the POREfessional Launch - Shoppers Drug Mart Conference Booth Edition

Shoppers Drug Mart hosts an annual internal conference where brands selling within the store
build 10’ x 10’ booths to showcase their brand. Benefit chose to dedicate 2023 to the launch of the POREfessional line. A line of pore-forward skincare products.

It’s always a challenge to work with a small space and planning for a sneak peak of a product line to come meant the booth would have to be a closed-in space. The sales account teams wanted the experience to feel like we were walking into an exclusive experience so the booths outer-walls were left blank with the exception of the front of the booth. The launch slogan “DO MORE FOR YOUR PORES” and bubble motifs riddled with skincare facts are meant to hint at what is to come inside and engage curiosity. Booth attendants shot bubble guns and created a stanchion line outside the car-wash inspired doors to add to the ambience.

Inside was inspired by viral “Inside my bathroom” and “Get Ready with me” videos. We wanted people to be encouraged to play and try out the new product line in this mock bathroom place.

Benefit Canada
Build: Prager Nuform
Visual Merchandising & Project Space planning: Melissa McVicar (Benefit Cosmetics Canada)
Designer: Melody Chow (Benefit Cosmetics Canada)