Illustration:
Merry Everything

I was allowed to have full creative freedom for the 2025 Benefit Cosmetics Canada holiday card. I knew almost instantly what I wanted to do, I’ve always loved illustrating but have seldom chance to as most of my work is generally directed towards creating digital, print, or environmental design.

There are few who also would not partake in a holiday cookie. No matter what the holiday. “Merry Everything” was a catch phrase coined by Benefit’s Senior Graphic Designer, Ali DuHart. Throw in some of Benefit’s most-loved products and the idea was born!

Drawing on paper is probably one of the earliest memories and experiences we all have, so I decided I wanted to take this project back to my roots—a hand-drawn creation. Scanned into the computer and then coloured via Adobe Photoshop then printed.